OPERATIONS OF APPLE FOLLOWING THE IDEA OF NICCOLO MACHIAVELLI Essay

OPERATIONS OF APPLE FOLLOWING THE IDEA OF NICCOLO MACHIAVELLI - Essay Example Machiavelli, in â€Å"The Prince†, describes that a prince is not the same with the people whom he rules; rather, he poses a greater stature in the society. Expanding this vision propounded by Niccolo Machiavelli, the principles of ruling and managing a mass of individuals can also be deemed as applicable in modern organizational field of operations. In this regard, Machiavelli’s description of the qualities of a prince or a person or a corporation can be viewed as similar to that of modern day organizations, having its operations and influencing factors networked in the realms of politics, regulatory as well as economic and certainly in social paradigms as well. Moreover, as Machiavelli precisely mentions that gaining goodwill of the citizen is quite important with regard to rule properly with utmost effectiveness, his principles can be argued as justifiably applicable in 21st century organizational context where sustainability and moral principles are supposed to be o ne of the prime concerns. THESIS STATEMENT Critically analyzing the strategic operations of Apple Inc., this thesis will aim at discussing those bases or grounds where Apple’s operations follow the principles affirmed by Machiavelli and those opposing Machiavelli’s viewpoints. In addition, justifications will also be delivered on the inferences drawn so as to gain an in-sight to the concerned issue in this thesis. OPERATIONS OF APPLE FOLLOWING THE IDEA OF NICCOLO MACHIAVELLI Today, Apple is renowned as one of the leading Information Technology (IT) companies of the world. With its worldwide operations, the company has emerged as one of the most successful and renowned brands. It is in this context that alignment of the operational approach of Apple with that of the ideas presented by Machiavelli in ‘The Prince’ is quite likely to reward a succinct understanding of the possible influences, which can be reasoned as the causes of Apple’s success to dat e. In precise, Machiavelli describes about various principles of ruling, keeping in concern the autocratic system of the then scenario, i.e. of the 15th century. The principles thereby depict about the methods to be followed with regard to govern and maintain power in a particular demographic region, which can also be characterized as organizational environment in today’s context. Notably, sustainability constitutes major significance in these principles, in the form of the morally sound attitude deciphered by the ruler through his works, human behavior influenced by their heredity and surrounding environment as well as demand for transparency in the entire working process by both the ruler and those who are ruled. In accordance with this principle, Apple’s operations all over the world, intended to capture maximum share of the technology industry, can be found as emphasized on ethically sound principles rendering high priority to its customers’ needs, in accord ance with its stakeholders’ and organizational needs (Reuters, â€Å"Apple Inc (AAPL.OQ)†). Heading towards being more argumentive, the principles in Machiavelli’s â€Å"The Prince† depict that hereditary princedom is much beneficial from new princedom as it assures greater loyalty from the followers. Contextually, Apple is one of those companies that intend to operate in the competitive market in which they are present as a strong brand, following its hereditary princedom. This may also be considered as a major reason as to why Apple has been quite reluctant in reaching to the various non-competitive markets in the global realm. As Machiavelli argues, trusting in hereditary princedom is one such aspect that enables a prince to maintain his power and attain highest possible